By strategically aligning your technology to your business goals you can regain your competitive edge and kickstart consistent growth.
Finding the right solutions to facilitate growth
Many businesses are severely under-utilising advancements in digital technology that can be of huge benefit to marketing and sales efforts and translate into additional revenue. Too many businesses rely on the same revenue streams, eventually reaching a saturation point which translates into a revenue ceiling that they cannot break through.
Not only can digital marketing and sales technologies such as customer relationship management (CRM) and automated marketing systems help businesses find new sources of additional revenue, but they will allow you to maximise revenue from existing revenue streams and customers.
Common barriers to achieving growth
- No segmentation of customers by market, needs, size etc.
- No clear value proposition
- Inconsistent communication and under-utilisation of digital marketing channels
- No collaboration between marketing and sales due to sub-standard technology and unclear processes
- Lack of automation of marketing and sales efforts due to sub-standard technology/knowledge gap
- No sales funnel defined, no clear sales process
- Lack of necessary analytics/insights into prospect and customer behaviour
- No systems in place to cross sell and upsell to existing customers
Technology utilised to drive growth
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